Monday, April 11, 2011

YouTube microsite for Hop

This is just one example of how much more flexible a platform YouTube is becoming.




Universal pictures have set up this page for the film Hop, featuring the trailer, downloads, and a section where you can record your own song.  It's effectively a microsite, but on YouTube.




(Why they've chosen to use the URL youtube.com/universalpicturesUK rather than /HopMovieUK is anyone's guess, but it means that it'll probably cease to exist in a few weeks).




Have a look around while you can.

2 comments:

Randall Helms said...

Interesting concept.

Why they've chosen to use the URL youtube.com/universalpicturesUK rather than /HopMovieUK is anyone's guess

I'd bet they'll be reusing the concept and url for future promotions and just swapping the content when the time comes.

Dan said...

Yes - I think you're right.

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