The Asos Rucksack Challenge on Pinterest

This is a clever use of Pinterest by our client Asos.  Take a picture of the contents of your rucksack, and email them the picture.  They put all the pictures up on a Pinterest board, and will award a prize to the best one.

I liked this one:

"Extra points will be awarded for inventiveness of composition and bag contents"

A second campaign for Asos is called the 'mid season steal'.  Users have to create an Asos sale board, then re-pin their favourite products to it, together with a special picture, to be in with a chance of winning £200.  See the competition here